Generative Engine Optimization
When buyers ask ChatGPT, Perplexity or Google AI Overviews for a recommendation, one or two sources get named. Generative engine optimization is the work of becoming one of them.
Overview
AI assistants do not rank ten blue links. They read widely, synthesize an answer and name a handful of sources. If your brand is not in that set, you are invisible at the exact moment a buyer is choosing.
GEO starts by finding out where you already stand: we run the prompts your buyers use across the engines that matter and record who gets cited. That citation gap becomes the plan, because it shows precisely which questions and which competitors decide your market.
Then we build for citation: source-worthy pages, data and definitions that models want to quote, consistent entity signals across the places models read, and the third-party mentions that make an answer trustworthy. It sits on top of the SEO foundation, since AI engines still read the open web.
A full generative visibility program, monitored against a fixed prompt set every month.
Need the classic foundations first? See our SEO services.
Capabilities
Four workstreams that move a brand from absent to quoted in AI answers.
The exact questions your buyers ask AI, who gets named today, and which of those answers you can realistically win.
Pages built to be quoted: original data, clear definitions, honest comparisons and direct answers to real questions.
Consistent facts about your brand across your site, schema, knowledge panels and the sources models already trust.
Your citation share tracked monthly across a fixed prompt set, so gains are provable rather than anecdotal.
Where GEO Fits
The three newer disciplines overlap but are not interchangeable. Here is what each one owns.
Earns positions in Google's organic results, and provides the technical and content foundation every AI engine still reads.
SEO servicesMakes your site and content legible and trustworthy to AI crawlers and AI search experiences in the first place.
AIO servicesWins the direct answer: featured snippets, People Also Ask and voice responses for individual questions.
AEO servicesHow the Program Runs
Four phases, with the same prompt set measured every month so progress is comparable.
We run your buyers' real prompts across the priority engines and record who gets cited today, including you.
Entity data, schema, about pages and profile consistency cleaned up so models describe you correctly.
Publish the data, comparisons and answers engines want to quote, and earn the third-party mentions behind them.
Monthly citation share, referral traffic and leads reported, then the next prompt set goes into production.
GEO Questions
What it is, how it differs from SEO, and how results are measured.
GEO is the work of getting your brand cited inside AI-generated answers from tools like ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Instead of ranking a page, you become the source the model quotes.
SEO earns positions in a results list a user clicks through. GEO earns the citation inside a written answer where usually only one or two sources are named. The foundations overlap, but the content format and authority signals differ.
ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews and AI Mode, plus the niche assistants your industry uses. We monitor the engines your buyers actually use.
We track citation share across a fixed set of priority prompts, brand mention rate in AI answers, and the referral traffic and leads those mentions produce.
Get Started
We will run your market's priority prompts across the major engines and come back with your citation share and a plan to close the gap, usually within two business days.
